![]() ![]() Imbibe has expanded its taste modulation and sweetener portfolio in order to address the formulation challenges of “ highly sweet product categories, whether it be milk teas, traditional lattes, CSDs or other beverage categories,” she added. While the overall boba market is set for growth, “ some consumers who are concerned about excessive sugar, sweeteners, preservatives, and colors may have limited need for bubble tea or boba consumption in general, as they’re not inherently nutritious,” Harper said. ![]() Additionally, boba teas can deliver " some benefits consumers seek from food and beverage products, which in this case would be antioxidants, namely polyphenols, inherent to tea," she added. The global boba market was estimated to be worth $3.27bn in 2022 and expected to reach $6.14 billion by 2032, growing at a 6.5% CAGR between 20, according to Precedence Research.Ĭonsumers are looking for a " superior sensory experience," with boba providing a " more textually interesting" component to beverage, Harper said. “ Boba tea innovation and growth will continue with the proliferation of RTD, new flavor combinations, and an expansion of its experiential component, whether finding new uses for boba pearls, replicating the boba experience in new food and beverage formats, or using boba as socializing activity.” Will sugar be an obstacle for boba beverages?įueled by the proliferation of boba tea cafes and ready-to-drink (RTD) beverages, the boba market is set for growth in the coming years, Harper claimed. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation. ![]()
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